Wilson RETAIL STORES
2022 - 2023
Architecture
Space Plan
Fixture Design
Working with my small branded spaces team, the over 100-year old company tasked us to create a new retail strategy to be replicated. Building out pop-ups and remodeling closed stores with heritage in mind, the brand has been able to more than triple its consumer sales.
Through this we derived a brand identity with a defined color palette, textures, and are developing our first exclusive fixture system coming soon.
Team: Nicole Gazzano - Art Director | Kai Fabrass - Producer
Chicago - New York - Los Angeles
After a long exploration of the company’s Chicago history spanning back to the meat-packing days, we curated a design language that is timeless and refined.
Wilson Santa Monica
The brand’s first West Coast outpost, taking inspiration from the laid-back tennis culture.
Wilson Chicago Walton
The hometown store brings in local leather to contrast the sleek wood accent wall.
Wilson Paragon NYC Pop-Up
A summer tennis pop-up at the city’s premier sports store with all custom fixtures.
