Streetwise Tour Co.
2023
Co-Founder - Branding Business Plan - Website
Started by two best friends, Streetwise delivers immersive neighborhood tours that showcase local talent. Activating all of your senses during your walk, we hope guests walk away with a desire to learn more about their own stomping grounds.
After running tours with Choose Chicago for four years, I co-started this company to better curate the experience. Designing a whole new brand identity, website, and more that portrays our love for all things local.
Inspired by park and street signs, the company’s branding evolved into an easy to read icon and simple color palette.
Business card concepts
Website
Designed to be easy to navigate with Tripadvisor integration, partnering with local photographer Rachel Wiesbrock